The Golden Bow is a lesson in the protection, promotion and support of breastfeeding.
Gold: the use of the gold colour for the bow symbolises that breastfeeding is the gold standard for infant feeding.
A Bow: why a bow is used, rather than the looped ribbon of most campaigns? Each part of the bow carries a special message: one loop represents the mother, the other loop represents the child and the knot is the father, the family and the society. Without the knot, there would be no bow; without the support, breastfeeding cannot succeed.